APEX-Creatives

We are APEX

In order to be able to provide part-time freelance services I created APEX Creatives.

By providing my services I want to help clients meet their goals and visions in an inspiring and creative way. A fresh set of eyes, driving creativity and having fun while working on great projects. We aim for high goals and top-class results.

APEX Creatives. A fresh, professional and thrilling design studio that delivers quality results. While staying young of mind and rebellious at heart we are able to keep surprising our clients in a positive and innovative way.

Brandboard

June 15, 2021

Protected: WIP

November 25, 2020

Shine

Shine – Bathroom assistant

No more cleaning the toilet.

Project description.

Position: Whipsaw Inc.

Client: Shine

Type: Startup – Indigogo crowd funding

Project team: Cole Derby (lead), Yale Shaw (Research/ID), Daniel Cheung (ID).

My role: Research, ID, Concept development, Engineering support, CMF spec.

November 25, 2020

Soilcares

April 6, 2020

Remote Education

Cisco Classmate

Bringing the classroom home.

Thesis project on the topic of remote education.

14 weeks | Individual Thesis | 2020 | Umeå Institute of Design

In collaboration with Cisco Norway.

March 28, 2020

Husqvarna ATR

Transition towards a greener future

10 weeks | Duo | 2019 | | Husqvarna Group

Team member: Thomas Müller

Project

Visionary and Sustainable product solutions in urban green and grey spaces for the year 2030. With this topic Thomas Müller and I started off our 3rd term project. With the focus on the UN sustainability development goals we worked on a concept that focusses on the transition of a city from gray to green in a more sustainable way.

Under guidance of Felix Heibeck, Philip Sauer and Victor Johansson from Above.se we got a crash course in sustainability for product design and future scenario brainstorming using several techniques.

Note: This is a student concept project done in collaboration with Husqvarna Group.

Challenge

In 2030 more than 60% of the world population will be living in urban areas, making space a scarcity. Nature and parks can’t expand the way they should for a healthy environment.

Most cities are designed around cars and specially in crowded areas citizens are facing health problems, getting disconnected from nature and the animal life suffers as well. But there is hope as more and more cities are banning cars from their city centers. This allows for a transformation of street space. Our vision for the cities of tomorrow is to reintroduce nature by partly repurposing asphalt streets into green space.

Result

Husqvarna ATR is an Automated Tarmac Removal system consisting of a Tarmac cutter (TC30) and a Tarmac lifter (TL30) to prepare the site for the installment of the Gardena green modules to bring back green into the city in an efficient and most sustainable way possible.

By lowering its body to the ground the TC30 seals itself while using a water preasure cutter to create tiles of tarmac ready for the TL30 to be picked up and ordened for easy and quick removal from the construction site.

The Gardena green modules are offsite pre-planted modules that are optimized for the targeted city area to meet the local needs (Air quality, Biodiversity, etc).

The question

“How might we bring back nature in the most sustainable way?”

In 2030 more than 60% of the world population will live in urban areas. Most cities are build around cars and nature can’t expand the way it should to provide a healty living environment. This results in a decrease in live quality and decline of the biodiversity.

There is hope as more and more cities start to ban cars from their city centers. This brings the opportunity of transforming parts of the asphalt streets.

Transforming parts of the asphalt streets into green space allows to improve life quality and support the development of biodiversity.

This doesn’t come without challenges. As these transformations require large scale contruction sites they bring lots of negative side effects such as noise and dust polution as well as major energy consumptions and road blocks.

Mission statement

“It does not only matter how our future looks like but also how we get there.”

– Thomas Mueller & Ricardo Verheul

course of action

Identifying opportunities

Husqvarna ATR

The Automated Tarmac Removal System

The Cutting unit – TC30

Lowering the body to the ground it seals itself while using a water yet cutter to create tiles from the asphalt and thereby minimizes unnessesary side effects.

The Lifting unit – TL30

Once the asphalt is cut into tiles the lifting unit is activated to grab the tiles by using its lifting mechanism and stacks the tiles at the edge of the work site for easy pickup and transport. This will result in minimal road blocks.

The green modules

Once the asphalt is removed it is time for the green modules. This is a modular system to allow for a flexibility in size depending on the designated area. Depending on the local needs and wishes, citizens and municipality can choose from several different types of green modules. Each created with their own purpose and tailored to the location. These modules are pre-planted offsite to lower the installation time and unnessesary road blocks in the city trough pick and place. Resulting in both a sustainable work site as well as result.

Incresing Biodiversity

Urban Gardening

Recreational

Our process

Brand analysis

Finding the sweet spot that connects the target groups

191208 – Solidworks backside cutting machine – 001

March 27, 2020

OVE

Design for inclusion. Good for all, needed by some.

2 weeks | Group | 2018 | Umeå Institute of Design

Team members

Ivan Kunjasic

Iris Ritsma

Geert Roumen

Project

OVE is the result of a two week collaborative sprint project between IXD and APD students at Umeå Institute of Design.

The focus for this project lays on sound design and prototyping

Challenge

The feeding process is one of the harder things for visually impaired parents. Nowadays they rely on the help of others.

What if… we would make these parents more independent and give them a tool that supports them in the feeding process of their kids.

Result

OVE is a bottle preparation concept. Using sound and bright lights it guides the user trough each step of the baby bottle preparation process.

Good for all, needed by all.

Recognitions

iF talent award 2020 – Winner
IXDA awards 2019 – runner up
Core77 awards 2018 – runner up
BraunPrize 2018 – Special mention, students

Blind and visually impared people in numbers

Million

Visually impaired, World wide

Million

Completely blind

Zero

Products currently available

March 10, 2020

Mora BRUNN

The experience of Scandinavian water luxury

4 weeks | Individual | 2018 | Mora Armatur

Project

BRUNN is the result of my first project at Umea Institute of Design in collaboration with FM Mattsson Mora/ Mora Armatur on the topic “the experience of scandinavian water luxury”.

Main focus: User Interaction

Challenge

The Scandinavian lifestyle is an active outdoor way of living. Close to nature and ones inner self. Outdoor wellness is an important part of this lifestyle.

What if Mora would tap into this culture, creating an unique and luxurious experience by extending the wellness activities outdoors.

Result

BRUNN (swedish for well) is an outdoor shower that fits perfectly in any wellness savvy persons life. It extends the wellness experience to the outdoors. Ideal for people who own a sauna or other wellness related equipment at home. With its elegant and clean design it fit in any Scandinavian garden and its user interface makes it easy to use for anyone. Extending your outdoor wellness experience.

The essence of Scandinavian water luxury

The quest

What is the link between water and Scandinavia? How does luxury fit in all this?

The chosen direction

OutdoorWellness

What if Mora could extend the wellness experience outdoors?

Interaction Ideation

Using it on paper

The first ideas focussed mainly on a digital type of dial interface for which I created a rough wireframe. After reflecting on the direction it didn’t feel right to have a digital interface in the garden for a wellness experience where water is the main attribute arround it while in use,

The interaction should represent a ritual or activity which is mostly analog and pure and as much away from technology as possible.

Clean and focussed

As most wellness and outdoor spa activities are mainly focussed arround traditions and purity to revive ones body and soul we choose to go for a pure and analog control supported by light for feedback. Making a little step towards technology only to be able to keep the interaction interface as simple as possible.

Rotate the shower knob to adjust the temperature before you turn it on, the led ring will indicate the temperature by changing its color as you turn the know now simply press that same button to start the shower OR simply hit the buttun from the getgo for a quick refreshing and ice cold shower after your sauna session.

As Scandinavia is also known for its fresh and clean natural drinking water a water tap outlet needed to be implemented to lessen that thirst after a great spa session.

Return to sender

While wellness is verymuch linked to nature and ones surroundings the topic of sustainability feels naturally at place in this area. Preventing the used water from just draining away and possibly ending up in the ground, a reservoir with active filtering capacity will collect this water and recycle it for re-use, Saving on water usage and the environment. The outer ring is there to prevent any “dirty” water from the soil to enter the reservoir and pollute the filtering unit and is therefore drained away.

All senses activated

Your wellness activities don’t stop once you come out of the sauna, it is extended with the Mora BRUNN. As soon as you step onto the base plate you will feel the massaging structure underneeth your feet while at the same time activating the shower by stepping on it. Close your eyes, let that water sinse your body and enjoy the feet massage while at it.

Mora BRUNN extending the outdoor wellness experience at home

March 7, 2020

Nokia Vie

March 5, 2020

Husqvarna IR701

IR-701

Redesign of an infra red thermometer

4 weeks | Individual | 2018 | Umeå Institute of Design

Project

“Re-design an infrared thermometer for a brand of your own choosing”.

Use all the internal components of the donor product and create a working prototype of your design with these components.

Challenge

Restricted by the excisting internal components and a design windows of 18 hours before transitioning into CAD and them 3D printing all parts for the working prototype made this a challenge I really liked.

What if… I could assemble this product without the use of screws. This was the additional challenge I gave myself to strive for. In the end I managed to completely assemble the working prototype without using screws.

Result

The Husqvarna IR701 is a homage to the resent launced Vitpilen and Svartpilen bikes by Husqvarna Motorcycles.

Taking key elements of the design language resulted in this thermometer design, celebrating the renewed Husqvarna Motorcycles design language.

The IR701 is a great tool for any motorcycle enthusiast and will be a perfect addition to any toolbox.

The process

The donor product

Biltema, Non-contact infrared thermometer.

Product analysis

Analyzing the current product for smart construction and engineering solution as well as identifying key components

Re-use of components

Using the existing components to create a working prototype in our final design lets us deal with relevant desing challenges.

Component layout

Trying out different component layouts and rough contour sketches to get a general idea of the direction.

Product exploration

Since time was limited we couldn’t iterate endlessly so once decided for a direction it was time for material splits and visualizing material differences.